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What is Branding? How do I do it?

BRANDING TECHNIQUES FOR ENTREPRENEURS

Branding is crucial for any serious business.  A company’s brand is what differentiates it from its rivals.  In today’s computer age, it’s essential for most businesses to have a net presence to remain competitive.  Branding isn’t as simple as putting up a web site on the internet and adding your company logo and motto.

Branding uses hi-tech tools to produce a net presence for your business.  Graphics and animation, compelling web copy, and overall site design are a few of the significant factors that will bring your net brand alive.  Your branding plan ought to include great design factors and ease of utilization to produce an effective total impression.

A strong net image will make the difference between a buyer who purchases from you or switches to one of your rivals.  A lot hinges upon the impression they get from your web site.  Branding seeks to convey a prompt unique message about your business to your target customers.

Branding is much more than just a thoughtful logo or slogan.  It’s more than simply a unique color scheme.  Here are the initial steps you need to take to begin your successful brand image.

 

WHERE TO START

Analyze your rivals.  You need to differentiate yourself from your rivals.  How do your rivals differentiate themselves from other people?  Your business may benefit from knowing this information by learning from your rivals’ fortes and failings.

Identify your fortes.  Perform a target analysis, learn from it, and utilize it to your advantage.  This is a valuable tool to confirm your company’s fortes are in fact crucial to your target market.  Once you’ve identified these fortes, and which ones are significant to buyers, you can think about ways to successfully market these to the world and involve them in your branding campaign.

 Know your buyer.  Learn about your buyer.  Know their buying behavior.  How frequently do they buy?  Do they purchase an array of products or services or simply select a few?  In addition, know your buyers’ lifestyles, needs, mentalities, and attitudes.  Knowing and working with these personality traits are likewise key to marketing success.

Be your brand.  Make certain your company truly represents what your brand identifies with.  For instance, if one of the traits your brand identifies your company with is politeness, be polite.

 

BE AN EXPERT

Demonstrating yourself as an authority in your field will help you acquire both recognition and respect.  If individuals trust that you truly recognize what you’re talking about, they’ll feel great about investing in your product.

Construct a professional looking web site with reliable and informative information and you’ll have a source of authority to direct buyers to.  Remember, it’s OK to give away some of your knowledge for free.  Provide the buyer something of value up front and they’ll label you as a legitimate source to go to for whatever your company may offer.

Article marketing is a particularly effective technique to accomplish that authority status.  It gives you the power to distribute a small number of articles to a vast number of content-rich sites.  The more places your name crops up, the more individuals will be exposed to your web site and product.

Another way to demonstrate your expertise is through internet forums and blogs.  It is a bit more casual than article composition.  It allows you to remain in the first person and talk candidly with interested persons.  This more relaxed tone will put more potential buyers at ease.

Spotlight your accomplishments and successes.  Branding yourself as an authority is all about getting others to realize something about you that you already recognize.

 

REPRESENTATION

There should be a logical look and feel to every page of your site — there should be continuity throughout.  Every aspect of your site should be about your brand.  It’s important that people recognize your web site.  If a visitor goes to additional pages and they look different, they might believe they accidentally left your site.

An easy concept for net market branding is your logo as an icon.  You might use it as buttons on your web pages.  The reduced image will continue your branding throughout the pages of your site.

Remember, returning visitors frequently purchase more than first-time visitors.  Keeping your image in their brains will aid your network marketing efforts.  With a bit of creative thinking, you might make it so prospective customers automatically think of you when they see your logo.

Have you ever considered the significance of color in branding?  Color plays a vast role in memory recall.  It excites the senses, instantly conveying a message like no other communication technique.

Selecting the right dominant color for your brand is important.  This color should appear on all your promotional material.  The following is the most common impression each color conveys:

Blue:  Cool blue is sensed as trustworthy, dependable, fiscally responsible and secure.  Blue is a particularly popular color with financial institutions.

Red:  Red sparks off your pituitary gland, increasing your pulse rate and causing you to breathe more rapidly.  Count on red to arouse a passionate response.

Green:  Green connotes health, freshness and serenity.  Deeper greens are affiliated with wealth or prestige.  Light greens are calming.

Yellow:  In every society, yellow is associated with the sun.  It communicates optimism, light and warmth.  Some shades of yellow seem to motivate and stimulate originative thought and energy.  The eye sees bright yellows before any other color, making them good for point-of-purchase displays.

Purple:  Purple is favored by originative types.  It evokes mystery, sophistication, spirituality and royalty.  Lavender evokes nostalgia and sentimentality.

Pink:  Hot pinks express energy, youthfulness, fun and excitement.  Dusty pinks seem sentimental.  Lighter pinks are more romantic.

Orange:  Cheerful orange arouses exuberance, fun and vitality.  Orange is deemed gregarious and frequently childlike.  Lighter shades appeal to an upscale market.  Peach tones work well with health care, restaurants and beauty salons.

Brown:  This earthy color transmits simplicity, durability and stability.  Some shades of brown, like terracotta, might convey an upscale look.

Black:  Black is sober, bold, powerful and classic.  It produces drama and connotes sophistication.  Black works well for expensive products but might also make a product look heavy.

White:  White implies simplicity, cleanliness and purity.  The human eye views white as a brilliant color.  White is frequently used with infant and health-related products.

 

SELLING WITH BRANDING

Here are the things you need:

  1. A site that belongs to you.
  2. Auto responder and opt-in box. Your visitors most likely will not make a purchase on the first visit.  So get your visitors’ details with an auto responder opt-in box and follow through with a series of e-mails.
  3. Photo & Signature. Scan a groomed, smiling photo of yourself and your written signature.  This adds an individual touch and lets your audience know that you are a real person.
  4. Mix audio with your picture and signature to institute rapport with your audience.
  5. A blog can be an add-on to your main site or be utilized as a free alternative to a site.  You can combine every aspect of name branding mentioned in the above points into your free blog.  Update your blog at consistent intervals with material specific to your vision.
  6. Domain name. You can register a domain name and forward it to point to your blog.  Utilize the domain masking feature that lets your site have a professional appearance.

SUMMARY

The main thing to keep in mind is to be yourself.  Let your personality show thorugh in your marketing content.  If you let your personality shine, your image will be your own, not one you’ve crafted that will alter daily depending on what you’ve read more recently.

The basics of branding are to determine the picture you wish to portray and what message you wish to drive home.   The intent of a brand is to craft something that will help individuals recall your business.

Producing and building a strong brand doesn’t have to compromise your personality.  The only true decision is whether you wish to be casual or professional.  Retaining your personality and individuality will go far in branding your business.  You’ll be a whole lot happier if you don’t attempt to be somebody you’re not.  Be yourself.

 

 

 

 

 

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